Thursday, October 10, 2013

How You Can Enhance Conversion Rate

How You Can Enhance Conversion Rate

The number of visitors on your website seems to be the most important thing to webmasters these days. More time should however be allocated to understanding your visitors and their on-site behavior. By looking at the most viewed pages, we can learn a lot about our consumer mentality. This is key information for any website owner, and can be used to create a powerful sales strategy.

With the rise of videos of the last few years, we are seeing an increase in popularity in video marketing. The reason for this is because they are engaging to the visitor and are very effective at delivering your message. If you've ever applied for a job amongst hundreds of applicants, try applying with a video resume and I guarantee that your success rate will be much higher. Video marketing ensures that your message is delivered in a clear and concise manner. 

During the past few years, a new type of website video has emerged that adds a transparent overlay video over your pages. One of the key players in this industry is - video spokesperson, who specialize in creating a video spokesperson for your website. A website spokesperson can immediately grab your visitors’ attention and inform, guide, explain and build trust with your audience. One study showed that a video spokesperson improved conversion ratesby atleast 15%. 

The first impression is the most important, and this is what your website spokesperson will be. Therefore it is important to make sure that they are experienced, unlike many gigs on Fiverr. On Fiverr, there are limits to the amount of words the actor can say. After this limit, you will be paying additional fees that quickly add up. In addition, you will not have the flexibility with playing videos on Fiverr as you would with the top softwares. With a well-established company like, or, you will be getting professional actors with years of experience. 

Brand recognition is important, and having a brand ambassador can really help you with that. Tweople can help you find the perfect fit for your company. These are the add-ons your site needs to convert traffic and drive sales. Most successful businesses are converting traffic at about 16%. If you're not there yet, then you need to focus more on how to increase your sales. Increase your sales immediately by visiting